Hole #17. After the Event

“Know where you have been to know where you are going”

If you do things the way you have always done them you will get the same results. Our goal is to improve year after year and get more sponsors, more golfers and make more money. The best way to do this is to evaluate what went right and what went wrong. How can we improve on last year’s event?

If you have not done an event yet you can still ask the important questions in advance. Here are the questions to ask when evaluating your event. Take them seriously.

At the end of each section write down some suggestions for next year. Do not hold back. Get creative. 

BASIC INFORMATION

Did we have a great name of the tournament?

What is the purpose of the event?

Where is the money going?

What is our long term goal?

How much did we gross?

How much did we net?

COMMITTEE

How many active people on our committee?

Did we have a good Chairman?

Do you have written responsibilities?

Have you assigned responsibilities?

Chairs in each area; Sponsors, Golfer, Prizes, Logistics, PR, Auction

Did we set goals for committee?

Is there an incentive program in place for them?

GOLF COURSE

What type of Golf Course did we have?

What services did they offer?

What was the rate per golfer?

Did they do a good job?

How far did golfers have to drive?

Can we get a better place?

FORMAT

What is the caliber of your golfers? Beginners, advanced

What format did we use?

Have you surveyed your golfers? Did they like it?

Do you have a handicap system?

GOLFERS

How much do you charge your golfers?

What are you offering?

What is the value of what you are offering?

What is the price of a foursome?

How many golfers last year?

What is your goal in the numbers of golfers?

SPONSORS

Did we have sponsors?

How many sponsors?

What are the different sponsor packages?

What is the value of your sponsor packages?

Do we have these packages?

Title, Presenting, Major, Luncheon, Skills, Hole.

How can we beef up the packages?

Who else can we go after?

PROMOTION

When did we start promoting the tournament?

What markets are you targeting?

Do you have a web site? Was it good?

Do you have a Full Color Brochure?

How are we promoting the event?

Do you have any media partners?

Do we have social media?

What else can we do?

GAMES & CONTESTS

What games did we have?

How much money did your games produce last year?

What contests do you have?

1st, 2nd, 3rd etc.

Do we have flights?

Do we have a game package?

Do we except credit cards?

Do we have a raffle?

Do you have a hole in one contest?

GIFTS & PRIZES

What is in your Tee Package? (Goodie Bag)

What prizes for your games?

What prizes for the winners?

Do you have a hole in one prize?

Can we do better?

INSURANCE

Do we have a hole in one contest? Should we?

What is the value of the prize?

How many holes do we have a contest?

What do we pay for HIO Insurance?

Who is our carrier?

Do you have liability insurance?

AUCTION

Do you have an auction?

What did we raise with your auction last year?

What types of items?

How many items?

Do you have a memorabilia company?

Did we put the items on the website?

Did we promote it in advance?

Can we expand the promotion of the auction?

TIME LINE

When is your event?

When did we start planning?

How many committee meetings do we have scheduled?

When did we reserve the golf course?

When did we start selling sponsors?

When did we start promoting your event?

What is our deadline for sign ups?

Did we give ourselves enough time?

BUDGET

What was the income?

Sponsors

Golfers

Raffle

Auction

Games

Donations

Total Gross

What were our expenses?

Green fees

Food & Drinks

Gifts & Prizes

Insurance

Signs and banners

Brochure & Web site

Total expenses and Net?

SCHEDULE DAY OF

When is registration?

What is the tee time start?

When is the awards ceremony?

How long is awards ceremony?

Did we have a check list?

Did we forget anything?

AWARDS CEREMONY

Did we have a good MC?

Did we have any entertainment?

Are we giving sponsors the opportunity to speak?

Did we invite other people?

Did people stay?

How can we make the ceremony better?

PHOTOS

Did we offer a team photo?

Are you taking action shots?

Do you give your players a team photo?

How are the photos presented?

In what format? Will they keep it around?

SIGNS

Did we have sponsor signs?

What size are they?

Do we have other signs?

Where are they placed?

Did it look like a big event?

FUTURE PLANNING

Have we set a date for next year’s event?

Did we gather the contact information from all golfers?

Do you have long term agreements with sponsors?

Have you given golfers the opportunity to sign up next year?

What is your plan to stay in touch with golfers?

Published by phillimmordino

Phil Immordino, President: Golf Tournament Association of America, Night Golf Tournament Association, National Golf Sales Rep Association. Author, Speaker, Producer, promoter, Tournament Director, Sales Person, Publisher, Radio Show Host Client List: PGA Show, ClubCorp, Arcis, Century Golf, Arnold Palmer, American Golf, Kemper, Honors, Srixon, Cleveland, IGATE, Forbes, NYSE, Autotrader, Cadillac, PGA, NGCOA, American Cancer Society, American Lung, Boy Scouts, Girl Scouts, Make A Wish, Salvation Army, Big Brothers Big Sisters, YMCA, Boys & Girls Clubs, Ronald McDonald House, Rotary, March of Dimes, Special Olympics, United Way, Cystic Fibrosis, Jr. Achievement, American Red Cross. Contact Information: pimmordino@gtaaweb.org 602-524-7034

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